ITV's This Morning and 'CBD oil transformed my life'

ITV ThisMorning and CBD oil transformed my life


ITV's This Morning, presented by Phillip Schofield and Holly Willoughby, discussed today, CBD oil.

CBD oil is widely available and is featured in many health articles that discuss the benefits of supplementing with CBD oil - a natural plant-based supplement.

With the increased awareness of CBD oil, ITV took the responsible role in scheduling a feature about CBD oil on #ThisMorning to help viewers navigate some of the most frequently asked questions.

Quite a few Terms and Abbreviations where mentioned during the discussion, as well as some great questions asked by both Philip and Holly so we’ve tried to capture and break down what this all means for us as consumers.

Health conditions discussed

A lot of different health conditions were mentioned including fibromyalgia, chronic fatigue syndrome (CFS), pain management, gastrointestinal problems, reactive arthritis, autoimmune disease and mental health including the widely held opinion that Queen Victoria was believed to have used a CBD oil tincture to help her manage endometriosis however, no CBD oil product or company should make any medical claim on their product as CBD oil is sold as a food supplement.

Helpful points raised by Phillip and Holly

Phillip emphasised the importance of picking the right company to source a CBD oil from but what should you look for?

Certificate of Analysis (COA). A key, determining factor should be, does the CBD oil have an easily accessible certificate of analysis?

A certificate of analysis is a report produced by an independent laboratory that clearly sets out what is included within the CBD oil and what has it been tested against for.

Holly asked for an explanation on the difference between THC and CBD oil


CBD stands for Cannabidiol, a phytocannabinoid, one many phytocannabinoids, +113 known cannabinoids to be precise, that is produced by, found in the cannabis plant; botanical name: Cannabis Sativa L.

CBD is legal and non-intoxicating and it will indirectly affect your body’s cannabinoid receptors. (yes, your body already produces human cannabinoids! called endocannabinoids that bind to your body’s cannabinoid receptors).


THC stands for Tetrahydrocannabinol and is another phytocannabinoid produced by the plant similar in molecular structure to CBD. THC is illegal without a medical prescription - currently only available with a private prescription - and is intoxicating; it will directly affect your body’s cannabinoid receptors.


CBD oil is an oil based - olive oil, coconut oil, hemp seed oil - food supplement that contains a percentage, an amount (milligrams) of CBD.

CBD is mixed with a ‘carrier oil’ so that the body can absorb it once the CBD oil has been placed under the tongue. CBD is fat-soluble, which means that it dissolves in oil enabling and improving the bioavailability, the absorption of the CBD in to the body.

Broad-spectrum CBD oil

Many people want a CBD oil that is as close to the natural profile of the plant as possible so that they can benefit from the natural plant-based efficacy and effectiveness.

Broad-spectrum extract is a refined extract that is considered high quality (no waste material). It will contain many valuable compounds found in the plant including a range of different cannabinoids with CBD being the predominant cannabinoid as well as other minor cannabinoids and terpenoids and flavonoids however refined to remove THC and other controlled cannabinoids.

Consumers will pass a controlled drug test.

Bud & Tender CBD oil is a broad-spectrum CBD oil that has a gorgeous taste that’s 100% natural and without any artificial flavours making it a premium CBD oil and the only CBD oil recommended by the Medical Cannabis Clinicians Society that is made in the UK.

Whole plant (crude) hemp extract CBD oil

Whole plant crude hemp extract CBD oil is an unrefined extract and is considered low quality, it contains all parts of the plant including waste material like waxes, lipids and chlorophyll producing a bitter taste.

The more waste material present, the lower the quality which is a result of a poor extraction method as well as all parts of the plant - stem, leaves and flower - bring thrown in to the extraction process.

It will contain THC and potentially other controlled cannabinoids like CBN or THCV. Consumers can fail a controlled drugs test.

Synthetic CBD oil

Synthetic CBD is not from the plant but is man made using a chemical or biological process.


Philip asked, does CBD have THC in it that gives you the high?

The answer to this is no. CBD is a phytocannnabinoid, a plant compound in its own right just as THC is. So no, the THC phytocannnabinoid is not found within the phytocannnabinoid CBD

Holly asked, can CBD interact with any medication that you are currently taking?

The answer is yes it can and you must always consult your doctor before taking CBD oil if you are taking any medication.

CBD is broken down by the body’s enzymes. An enzyme is a type of protein found within a cell i.e the CB1 and CB2 receptor cells that cannabinoids bind to.

Enzymes create chemical reactions in the body and depending on the enzyme activity levels will determine the breakdown rate of CBD and can actually increase the rate of a chemical reaction to help support the body.

Enzymes are produced naturally in the body and help with important tasks such as breaking down food particles during digestion, destroying toxins and building muscle.

The cytochrome P450 family of enzymes metabolize several cannabinoids, including CBD.

Specifically P3A4 (part of the CYP450 family) metabolizes CBD.

The P3A4 enzyme metabolizes about 60% of prescription medications.

CBD can interfere with P3A4 processing.

If CBD is inhibiting P3A4, it can’t work as effectively to break down other medications in your system. The reverse can happen, too.

Many medications inhibit P3A4.

If you then take CBD while on these medications or don't allow enough of a window between taking either, your body can’t work to process the CBD as effectively. If your body is metabolizing a medication too slowly, you may have more medication in your system at one time than intended — even if you’ve stuck to your normal dose.

An increased level of a medication in your system could exaggerate its effects, including unwanted or harmful side effects that's why if you are taking any medication please consult your doctor first.